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Big Data: Balenciaga Pre-Fall 2017 Lookbook at SSENSE

Balenciaga Gold & Crystal Laurier Twist Earrings

Dressing for the Age of Psychological Mapping—In the face of Big Data, we are all basic. Every movement is tracked until typical. It can be disheartening to feel so predictable, when even your computer finds you boring, finishing your sentence before it leaves your fingertips.

There is no one better to outfit this complexity than Balenciaga. To be break-the-internet enigmatic is the only defense, and Balenciaga indifferently evades every finger you try to put on it. Is it corporate culture, or is it critique? If the job description says “be inscrutable,” Balenciaga is the uniform.

Shop Balenciaga Pre-Fall 2017 collection at SSENSE.

Balenciaga Black Cocoon T-Shirt, Balenciaga Indigo Rockabilly JeansBalenciaga Black 'Slash Heel' HeelsBalenciaga Gold & Crystal Laurier Twist Earrings

Balenciaga Black 'Femme Fatale' Headscarf Hoodie, Balenciaga Black Genuine JeansBalenciaga Blue Velvet Knife Boots

Balenciaga Gold & Silver December Ball EarringsBalenciaga Black Ice Skater Dress

Balenciaga Black Ice Skater DressBalenciaga Blue Bazar Shopper XL ToteBalenciaga Gold & Silver December Ball Earrings

Balenciaga Green Velour Scarf Trench CoatBalenciaga Black Logo Tights

Balenciaga Grey Wool Long Coat

Balenciaga Black Logo Cocoon HoodieBalenciaga Pink Knife Over-the-Knee Boots

Balenciaga White Kering T-ShirtBalenciaga Black Wool Pencil Skirt, Balenciaga Black Logo Tights, Balenciaga Black Platform Boots

Balenciaga Black Ice Skater Dress

Balenciaga Black All Over Logo ScarfBalenciaga Black All Over Logo Crewneck Sweater

Balenciaga Silver Classic Broken Mirror Heels, Balenciaga Red Campaign Logo T-Shirt

Balenciaga Black Scarf Denim JacketBalenciaga Black Rockabilly JeansBalenciaga Silver Classic Broken Mirror Heels

Balenciaga Black Rockabilly JeansBalenciaga White Logo Socks, Balenciaga Black Square Slash Heel Mules

Balenciaga Black Square Slash Heel Mules

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