For the upcoming Fall/Winter 2018, the Helmut Lang brand is celebrating one of its lesser-known innovations: the taxi ad. To launch its latest capsule collection, called the “Taxi Project.” New York, Hong Kong, Paris, London, the limited edition project produced new advertisements on 275 taxis in the city.
Shop Helmut Lang Fall 2018 & Taxi Project capsule collection at Saks Fifth Avenue.
Helmut Lang Taxi Hoodie, Helmut Lang Silk Elasticized Shorts
Helmut Lang Cotton Logo Hoodie
Helmut Lang Paris Taxi Hoodie, Helmut Lang Draped Knot Skirt
Helmut Lang Wool Button-Front Jacket, Helmut Lang Mesh Logo Tank