Proenza Schouler fans get excited, the New York brands launched their new affordable line, PSWL (a.k.a Proenza Schouler White Label). From striking graphics and denim essentials to refreshingly cool outerwear, this new collection turns to '90s film iconography, mixed-media art and street-culture ephemera for a next-level take on laid-back wardrobe staples. The debut collection campaign featuring actress Chloë Sevigny photographed by Ricky Saiz.
"It's always been a goal of ours to fully develop a well-rounded and balanced collection that mixed the high-end with the everyday." — Creative directors Lazaro Hernandez + Jack McCollough
Shop Proenza Schouler PSWL collection at NORDSTROM.COM.
Proenza Schouler PSWL Polka Dot Top, Proenza Schouler PSWL Folded Denim Skirt, Proenza Schouler PSWL Print Web Belt
Proenza Schouler PSWL Zip Top, Proenza Schouler PSWL Camouflage Stretch Cotton Pants
Proenza Schouler PSWL Graphic Raincoat
Proenza Schouler PSWL Cotton Rugby Top
Proenza Schouler PSWL Embroidered Jersey Turtleneck
Proenza Schouler PSWL Graphic Stripe Cotton Top
Proenza Schouler PSWL Graphic Drawstring Hoodie
Proenza Schouler PSWL Graphic Jersey Tee
Proenza Schouler PSWL Straight Let Jeans
Proenza Schouler PSWL Drawstring Denim Jacket